President Park Geun-hye playing iceless hockey (?) at the Daegu Athletics Promotion Centre.
Leaving aside the oddly surreal fact that an Athletics Promotion Centre apparently features as its key attractions ice hockey without the ice and a virtual reality ski-lift (neither I nor the original article have a convincing explanation for either of these things), what do you think of when you look at this picture?
Was it this?
It’s not as if Putin’s the only politician ever to have played hockey. Nevertheless, what’s interesting here is the way that – whether you approve of his PR or not – he’s raised the macho bar for everyone else.
If he didn’t exist, I would have scrolled wearily past that Park shot as one does with all the millions of pictures of politicians gamely missing easy football penalties that seem to have become an obligatory part of public discourse these days. However, because he does exist I couldn’t see the picture of Park – who, incidentally, is an entirely serious and competent politician – without automatically making a comparison.
In rather the same way that (as Borges tells us) Kafka created his own precursors, politicians create each other, simply by acting as points of comparison. If you’re up against someone wacky, you’ll look duller by comparison. If you’re up against someone stupid, you’ll look smarter by comparison. The audience isn’t making a conscious choice at any point in the proceedings, they’re just situating you within your environment.
Alexander Wendt described the process of identity creation for states as a sort of ongoing battle between their own perceptions of themselves (or how they wish to be seen) and the way that others see them. Seeing Park – who, incidentally, is an entirely serious and competent leader – lining up this shot, it struck me that individuals face the same struggle.