Remember when we deconstructed this puerile-but-amusing gag from Russia Today, involving adding the Pink Panther theme to footage of an awkward guy trying to eavesdrop on a private conversation between Obama and Putin?
Turns out we weren’t the only ones in stitches. It was picked up by Have I Got News for You (fast forward to 9:06). Check out the BBC and RT logos in that screengrab above.
If you don’t know what Have I Got News for You is, it’s kind of like the British version of the Daily Show but more politically neutral. It’s extremely popular and very influential.
This is all the more interesting because the show has regular digs at Russia in general (later on in that episode they get a good five minutes’ worth of material out of a story about cheating Russian athletes). The lesson for any PR professional is clear: no one can resist funny internet videos. No one.
If the Russian team had complained about poor security at the G20, mostly no one would have listened, maybe one or two people would have accused them of paranoia. Putting a gag video on the internet makes sure everyone knows.