It’s a… well… an ad for the Singapore Navy. Not a recruitment ad or anything, just an ad to remind us all that we owe them big time. It’s a Singapore thing.
But that’s not what I’ve brought you here to talk about. Listen to the commentary.
The Signaporean government gets a lot of flak for being paternal-authoritarian, and to a great degree this is a correct assessment. However, how many governments do you know who trust their citizens’ intellectual capacity enough to just chat casually in a PSA about the importance of maritime defence in protecting international supply chains as if we’re all supposed to have a handle on the concept?
By any standards it’s an astonishingly sophisticated argument for a media product that I was within an inch of clicking past on my way to watching 8 out of 10 Cats Does Countdown.