How to do public service announcements

It’s an explanation of the new retirement package courtesy of the Singaporean government, featuring Wang Lei and Liu Lingling playing Sun Wukong and a Spider Demon respectively.

From a Singaporean perspective it’s interesting for two reasons:

1. It’s in Hokkien, rather than Mandarin. For years the government has been trying to quietly discourage the use of dialects, and it’s super-rare to hear them used in any official output.

2. It was directed by Royston Tan, whose most famous film, 15, was subject to heavy censorship by the Singaporean government, partly for sex and violence reasons, but partly because it used so much Hokkien, leading to a long-term feud between Tan and the authorities on this very subject.

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