According to researchers at Durham University, rather than conveying a certain testosterone-fuelled fortitude, red clothing sends out a signal that the wearer is angry, aggressive and prone to dominant behaviour.
Well, yes. That’s Ed Miliband: the archetypal alpha male; angry agressive and prone to dominant behaviour.
Doesn’t work, does it?
In fact, you shouldn’t wear a plain red tie because it says either:
a) I have no imagination, or
b) I was dressed by a stranger.
This is the reason researchers ar Durham University aren’t pulling down megabucks via their international PR consultancy.